Let clients book while you work.
Share your booking page. Keep every appointment in one calendar.
- Your services and availability
- Appointment reminders
Your business.
All in one app.
Let clients book on your website. Manage your day, get paid and stay in touch.
Early access by invitation. Free to join.
Your business number.
Already included.
Text clients from your work number. Keep your personal number private.
Included with Pro and Max
See their appointment as you reply. Send confirmations and reminders from the same number.
Your website is included.
Max adds a page for your booking and social links.
Client texting requires consent. Your business number is included with a paid plan.
From first booking
to next visit.
Your own website.
Ready for bookings.
Show your services and prices. Let clients book online.
Luna Nail Studio
Details worth noticing.
Your services, your prices, and a way to book.
Northline DetailPaint correction · Ceramic coating
Your booking and social links on one page. Included with Max.
Take payments and see what’s been paid.
Client messages and reminders from your own business number.
Choose the look of your website and how clients book.
Know before you go.
Example trip · Los Angeles- Your location1550 Appian Way, Santa Monica
- Service location1800 Ocean Front Walk, Venice
- Est. drive · 2.8 mi
- 10 min
- Estimated fuel
- $0.61
Example: 25 mpg at $5.50/gal. Traffic varies.
Check the trip, estimate fuel, then open directions.
1 / 6
A quick booking.
Or a custom quote.
Let clients book a service or ask for a quote.
One calendar.
Every appointment.
Take a deposit.
Protect your time.
Collect a deposit when clients book, then take the balance after their visit.
Make the next visit
easy to book.
Text clients from Marlo to help them book their next visit.
Card-processing fees apply.
Hear it from our members.
Selected excerpts from member reviews.
I love the updates and the easy access that it gives me and my clients.
Addy ChyrThey are good about the feedback you give and updating the app.
Alex PetkovaBooking and managing appointments is simple, and I really appreciate the analytics and reports that help me understand and track my business.
Brielle WingateI absolutely love this booking system and the staff support is incredible!
Haleigh JohnsonThis app is so amazing for my small business! It keeps track of all my inventory, product stock, and prices!
Camryn DuffendackMarlo is blazingly fast! Simply start scanning and your cart is automatically built.
Nico MejiaMarlo has helped me grow my business from the ground up! This company is amazing!
Elijah MarshallThe salon I work for uses Marlo for our bookings. It’s straightforward and easy to use.
Jaden LoweMarlo is a great company. The app is solid and the software is some of the best booking software I’ve used. I highly recommend Marlo.
Tyler LoveWe reviewed a handful of salon software before choosing Marlo and I couldn’t be happier with our choice.
Aubrey McCullochSee how Marlo compares.
Compare the tools you use every day.
| What you get | Marlo | Acuity | Gloss |
|---|---|---|---|
| Your own business numberKeep your personal number private. | IncludedPro + Max | No repliesTo reminders | Add-onReception |
| Travel time & cost estimatesPlan mobile visits before you set out. | Drive + fuelPro + Max | Time paddingManual buffers | Gap timeCustom buffers |
| Payment QR codes & linksLet clients pay their way. | Cash App + ZelleQR · Stripe links | Stripe + SquarePayment links | InvoicesOnline payments |
| Website + separate bio pageTwo places for clients to find you. | IncludedMax | Bio pagenot listed* | Bio pagenot listed* |
| Built-in custom quotesAgree on a price before booking. | Built inSend + discuss | Not listed*Intake forms | Not listed*Booking forms |
| Appointment text remindersHelp clients keep their appointment. | $29/moPro | $34/moStandard | $28/moStandard |
* Not listed in public docs; integrations may be available.
Cash App and Zelle payments are recorded after you receive them.
Sources and comparison details
* “Not listed” means we did not find that specific native feature in the linked public feature and plan documentation. It does not rule out integrations or workarounds. A shareable booking link is different from a separate, customizable bio page. This comparison covers selected features, not every capability.
Prices are USD with monthly billing. Marlo’s number is included with a paid plan; client texting requires consent and is subject to messaging allowances. GlossGenius lists Reception for calls and texts as a plan add-on. Plan details can change.
Marlo’s drive-time and fuel-cost estimates are planning estimates. The other columns show documented time-buffer tools, not equivalent cost estimates. Marlo generates a Cash App QR code, displays your uploaded Zelle QR code and creates Stripe payment links. Cash App and Zelle are external payments you record after receiving them; they are not processed or automatically verified by Marlo.
Acuity plans · Acuity text replies · Acuity features · GlossGenius plans · GlossGenius booking · GlossGenius Reception · Acuity time padding · GlossGenius gap time · Acuity payment links · GlossGenius invoices
Bring your records.
Review before you switch.
Moving from Acuity or GlossGenius? Preview the records Marlo can import before you confirm.
How switching works
Select your provider in Transfer Data. Follow its instructions to bring your supported records. Review the preview, then test your Marlo booking page before sharing it.
A transfer is not a complete account copy or a live sync. Supported records depend on your provider and exports. Acuity payments, deposits, notes and intake answers do not transfer. Neither does text consent. Keep your original account and exports while you check the results.
For Acuity, bring clients and upcoming appointments, plus active simple services. Classes, packages and other unsupported items stay in Acuity. The preview shows skipped or conflicting records before confirmation.
Find your plan.
Join when access opens.
Access is by invitation. Your 14-day Max trial starts when you activate Marlo.
Pro
$29/ month
Billed monthly
Run your day, from the first booking to the final payment.
Tools for your everyday business
- Your own customizable booking website
- Unlimited bookings & client records
- Custom quotes & intake forms
- Payments & deposits · 0% Marlo commission
- Business number & 500 texts per month
- Mobile visits with travel time & cost estimates
Explore all Pro features
Bookings & your website
- Unlimited appointments in one calendar
- Services with prices, durations & options
- Availability, time off & booking rules
- Booking requests & approvals
- Customizable booking website
- Shareable booking link & QR code
- Client appointment portal & reschedule requests
Quotes & client records
- Custom quotes & online quote requests
- Quote questions, reference photos & replies
- Unlimited client records (CRM)
- Contact details, notes & visit history
- Client payment history
- Intake & consent forms with signed submissions
Client messages
- Your own business texting number
- Client messages with appointment details
- Booking confirmations & appointment reminders
- Editable templates for automatic texts
- 500 included texts each month
Payments & checkout
- Deposits & remaining balances
- Tap to Pay on supported iPhones
- Card & Apple Pay payment links
- Saved cards & manual card entry
- Record cash & payments taken elsewhere
- Full & partial card refunds
- Receipts, payment history & payouts
- Promo codes & checkout discounts
- Gift cards
Card-processing fees apply. Payments received outside Marlo are recorded by you.
Mobile appointments
- Client address collection
- Travel range, included miles & per-mile fees
- Drive-time & fuel-cost estimates
- Maps & directions to appointments
- Checks for travel time between appointments
Set up travel for the services you take to clients. Estimates help you plan; the agreed travel fee stays unchanged.
Manage your business
- Client reviews & ratings
- Standard sales & revenue reports
- Customizable dashboard
- Supported data transfers
- Email support
Max
More ways to grow$49/ month
Billed monthly
Sell beyond appointments. Give clients more reasons to return.
Everything in Pro, plus
- 2,000 texts per month4× Pro
- Memberships & packages
- Retail inventory & digital product sales
- Text campaigns & AI writing help
- Your own customizable bio page
- Advanced reporting & Ask Marlo
Explore all Max features
Every Pro feature is included, including your website, client records and mobile appointment tools.
Bring clients back
- Memberships & service packages
- Loyalty points, stamps & rewards
- Client referral settings
- Waitlist matched to available appointments
Sell products
- Retail products & stock tracking
- Product options, restocking & low-stock tracking
- Product costs, margins & sales breakdowns
- Digital products, downloads & courses
Reach your clients
- 2,000 included texts each month
- Text campaigns & AI writing help
- Email campaign drafts to edit & copy
- Customizable bio page for booking & social links
Understand your business
- Advanced analytics & reporting
- Ask Marlo questions about your business data
- Priority support & first access to new features
Email tools create drafts; email sending is not included. Client referral link sharing is not available yet.
Joining the waitlist does not start your trial. Once invited, try Max for 14 days with no credit card needed.
0% Marlo commission. Card-processing fees apply. Full plan details.