Pick the plan that fits.

Access is by invitation. Join the waitlist now. Once invited, try Max for 14 days with no credit card needed.

Join the waitlist

Pro

Run your day, from the first booking to the final payment.

$29/ month

Or $276 billed yearly ($23 per month).

500 included texts each month.

Bookings & your website

Unlimited appointments in one calendar
Services with prices, durations & options
Availability, time off & booking rules
Booking requests & approvals
Customizable booking website
Shareable booking link & QR code
Client appointment portal & reschedule requests

Quotes & client records

Custom quotes & online quote requests
Quote questions, reference photos & replies
Unlimited client records (CRM)
Contact details, notes & visit history
Client payment history
Intake & consent forms with signed submissions

Client messages

Your own business texting number
Client messages with appointment details
Booking confirmations & appointment reminders
Editable templates for automatic texts
500 included texts each month

Payments & checkout

Deposits & remaining balances
Tap to Pay on supported iPhones
Card & Apple Pay payment links
Saved cards & manual card entry
Record cash & payments taken elsewhere
Full & partial card refunds
Receipts, payment history & payouts
Promo codes & checkout discounts
Gift cards

Card-processing fees apply. Payments received outside Marlo are recorded by you.

Mobile appointments

Client address collection
Travel range, included miles & per-mile fees
Drive-time & fuel-cost estimates
Maps & directions to appointments
Checks for travel time between appointments

Set up travel for the services you take to clients. Estimates help you plan; the agreed travel fee stays unchanged.

Manage your business

Client reviews & ratings
Standard sales & revenue reports
Customizable dashboard
Supported data transfers
Email support

Max

Everything in Pro. More ways to sell and bring clients back.

$49/ month

Or $468 billed yearly ($39 per month).

2,000 included texts each month. Four times Pro’s allowance.

Every Pro feature is included, including your website, client records and mobile appointment tools.

Bring clients back

Memberships & service packages
Loyalty points, stamps & rewards
Client referral settings
Waitlist matched to available appointments

Sell products

Retail products & stock tracking
Product options, restocking & low-stock tracking
Product costs, margins & sales breakdowns
Digital products, downloads & courses

Reach your clients

2,000 included texts each month
Text campaigns & AI writing help
Email campaign drafts to edit & copy
Customizable bio page for booking & social links

Understand your business

Advanced analytics & reporting
Ask Marlo questions about your business data
Priority support & first access to new features

Email tools create drafts; email sending is not included. Client referral link sharing is not available yet.

What to know before you start

Marlo takes 0% commission on client payments. Stripe’s standard card-processing fees apply.

Your monthly text allowance covers reminders and client conversations, plus marketing texts where included in your plan. Automatic STOP and HELP replies never come out of your allowance. Client texting requires consent.

Travel estimates help you plan mobile appointments. They do not change the travel fee agreed with your client.

After the trial, choose Pro or Max to keep working. There is no free tier. Without a paid plan, your records stay available to view, but you cannot take payments, send messages or make changes.

Cancel anytime. Your plan stays active until the end of the period you paid for. See the refund policy for cancellation and refund details.